

Big in Japan song from the album Big in Japan is released on Jan 2011.
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Since SingleCut’s new release would be starting with absolutely no consumer awareness, adopting behaviour familiar to our target would quickly establish relevance and gain attention.ĭeveloped for a mobile-forward audience, BIG IN JAPAN IPA reimagined basic QR codes on its packaging to create the first Spotify-enabled beer. Play & Download Big in Japan Deep Touch Edit MP3 Song by Demetra Stanton from the album House Relax, Vol. Although rarely used in North America, QR codes are entrenched in daily life in Japan as a way to access information and interact with brands. The song tells of a girl from Tsugaru who experiences a sad farewell on an evening when apple blossoms fell. While searching for other insights unique to Japan, we discovered something else that’s huge in Japan: QR codes. This famous enka song (an emotional, and at times sad, Japanese folk song style) has been performed by many artists, with Hibari Misora’s version being the most famous. That phenomenon came to be known as ‘Big in Japan’ and the actual hit music – originally recorded by Queen, Cheap Trick, Deep Purple and The Runaways – would become our campaign soundtrack. Some of the best Christmas markets in Japan are the Tokyo Christmas Market, the Christmas market in Sapporo and the Yokohama Red Brick Warehouse Christmas Market.The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe become big in Asia before they’re popular in their own countries. At these markets, people buy seasonal items, for instance, delicate tree ornaments, cute gifts and mulled wine. Just like the festive markets in Europe, Japan also has markets that run from the beginning to the end of the winter season.

A savvy marketing manager of KFC in Japan realised this and came up with the concept of ‘Kentucky for Christmas’, and it took off. Later on, when we released the song, everyone said, ‘This must be a hit,’ but for us it was just one of the songs that we had. We knew that there was something special about the song but it was not very concrete, it was not very clear for us. 'Love for international artists and their music in this market is by far the best in the world, but it has become more difficult to reach those fans. This somewhat bizarre tradition is born from the fact that in Japan, turkeys are hard to find and ovens are very small. Marian: Big In Japan was just one of the many songs that we had written at that time. For instance, many rock bands that are well past their prime continue to be Big in Japan long. The Japanese KFC Christmas buckets are delicious dinners with whole-roasted chicken, sides, cake and wine. Background: The title of the song is a kind of joke/proverb. An estimated 3.6 million Japanese families tuck into KFC every Christmas, but these aren’t ordinary bargain buckets. Kurisumasu ni wa Kentakkii (Kentucky for Christmas)įor a finger-lickin’ good Christmas Eve, the Japanese eat KFC.
